Meta's Muse shopping agent produced about a third of agentic browser traffic in the nine September days DataDome could measure it, and, per DataDome, never declared itself as an AI agent. This episode walks through the numbers, why filters built on home internet addresses miss it, and what is still unproven.
The key facts: nearly 25 billion AI agent requests in Q3, up 41.5%; agentic browser requests up 4.7x in a month; 99.3% of sampled Muse requests from cloud infrastructure; and 8.9% reaching logins, carts, payments and forms. All figures are DataDome's own and unaudited, over a nine-day window.
Full report: https://api.automate.it.com/feed/working-devs-hero/agentic-commerce/ddb4ed5c-21b0-4398-98f8-9c50def0f490
Original sources:
- PPC Land on the DataDome Q3 report: https://ppc.land/metas-muse-gains-a-33-share-of-ai-browser-traffic-in-9-days-datadome-finds/
- DataDome press release: https://datadome.co/press/datadome-report-finds-agentic-browser-traffic-surged-nearly-5x-in-one-month/
- Media Copilot on the Fingerprint survey: https://mediacopilot.ai/ai-agent-traffic-datadome-muse/
- FinTech Weekly: https://www.fintechweekly.com/magazine/articles/agentic-commerce-launch-month-liability-risk-2026
- Yahoo Finance on American Express: https://finance.yahoo.com/technology/ai/articles/american-express-telling-merchants-prepare-134818873.html
- Mastercard: https://www.mastercard.com/global/en/news-and-trends/press/2026/september/new-trust-and-intelligence-services.html
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