A billion people use Google's AI answer mode monthly. It names some brands and skips others, often before the recommended brand's website enters the picture — and 57% of consumers say they'd let an agent switch them to a better-value brand. Lightspeed, Sequoia and Kleiner Perkins just put $96m into the problem of knowing whether ChatGPT recommends you.
We cover why brands vanish structurally rather than randomly, Bain's warning about becoming a "fulfilment pipe", Amazon's counter-bet, and why the lead time on this is measured in quarters not weeks.
Read the full report: https://api.automate.it.com/feed/working-devs-hero/agentic-commerce/83cb2dc3-d961-44a8-84df-08967acd3822
Sources
- Yahoo Finance / MarTech Series — Profound launches Aim
- Checkout.com — Consumer demand for AI shopping is forming fast
- Bain & Company — Agentic AI Commerce: The Next Retail Revolution Is Here
- Fortune — Brands shouldn't put too much faith in GEO
- Microsoft Advertising — From Discovery to Influence